Dr. Joseph Ferrantelli obtained his Bachelors of Science in Biology in 1995 from Florida State University and his D.C. degree from Life University in 1999, and currently maintains a private practice in New Port Richey, FL. He is currently an active board member for CBP® Non-Profit, a Distinguished Fellow of CBP®, and a CBP® Certified Instructor. He has co-authored articles in such journals as
JMPT,
Spine, and the
European Spine Journal. In 1996, Dr. Ferrantelli established the official CBP® website, CBP® OnLine at
www.idealspine.com. He may be reached via email at
webmaster@idealspine.com.
I always dreamed for a day that a computerized system would come along and simplify the detailed x-ray analysis that comes with providing first-rate care to patients. In many Chiropractic Techniques, to do a good and thorough job, you must “hand draw” on x-rays and to measure spinal subluxations using a protractor. I use the Harrison Orthogonal Template (OXI).
This x-ray line drawing is not only a tedious task, but also is very time consuming. For most doctors, they must analyze films themselves, which can put doctors behind, taking time away from adjusting patients. This leaves most doctors to resort to simply using only the briefest of lines (like only using the CBP® normal templates for patient education). How do I know? Quite simply, because not only do most of you tell me this at seminars, but I too did this early in my career!
Sometimes, you begin to fall victim of “believing” that you are good enough to treat patients without a thorough segmental analysis. However, if you have treated patients long enough, you soon realize, that many of the patients who failed to “respond” to care may have been because you, as a clinician, failed to recognize the significant yet subtle segmental vertebral hyperextension or hyperflexion buckling (2nd and 3rd harmonics) of the sagittal curves on lateral views. If you didn’t identify the displacement, how likely would you be to correct it?
PostureRay™ to the rescue!
Just like PosturePrint® (available at the Biotonix website) has simplified and reduced clinician time for the objective quantification of postural displacements, PostureRay™ (available at the new PostureCo company) is the analogous system for x-ray displacement analysis. PostureRay™ was developed by PostureCo for Chiropractic Techniques that use x-ray analysis and is a standalone x-ray digitizing system. This system allows you to analyze your plain films using lines of mensuration quickly, easily, and painlessly! Right now it has the ability to peform the Harrison sagittal analysis of absolute and relative rotation nagles, but soon it will provide nasium and Gonstead analyses.
No longer will you have to stay after hours or come in on the weekends to analyze your films. With PostureRay™, you simply have your office staff obtain digital pictures of your films (using an ordinary digital camera), scan your films using an X-Ray film scanner, or even better - invest in a digital x-ray system. Regardless of how you obtain the x-ray digital images, they can be analyzed by PostureRay™ (see Figure 1).

Give your patients the evidence for them to want a care plan
Often chiropractors are reluctant on giving care plans or explanations as to why it will take time to alleviate symptoms, correct the underlying problem, and maintain wellness. As you decide about giving patients care recommendations, remind yourself as well as them that when conditions are diagnosed, traditionally there have been validated courses of care for that condition. The same is true with musculoskeletal disorders and now you can provide them evidence as to what the research demonstrates in cases such as theirs. This allows them to make a more informed decision about engaging in your/their care. The fact of the matter is patients need to understand why they need corrective care. We need to provide them with legitimacy about their condition along with information on how we can help them. The PostureRay™ report is your tool to pass this crucial information on to them. This report synthesizes the information in a simple to understand X-ray ROF personalized for the patients (see Figure 2) and is a take home piece that everyone can understand. Using other reporting options, PostureRay(tm) can be used for insurance reporting, summarizing the patient’s problems and detailing their x-ray findings. This provides them with the information they need to initiate care and continue their care based upon your initial recommendations.

The Best Marketing - Stimulate Internal Patient Referrals
By using PostureRay™, your office will benefit from not only a clinical standpoint - but a practice management standpoint as well. Your patients will get a detailed ROF on their x-ray findings, to go along with their PosturePrint® ROF. Using these to custom patient reports, your patient will be able to go home and show their family and friends their structural problem(s) in a clear and concise manner.
Does this work? Absolutely! Ask Dr. Don Harrison how he built his practice in the 80’s and 90’s and he will tell you the same thing he told me when I opened my doors, “Give your patient’s customized ROF booklet, then get them to your spinal care class.” Dr. Don knew that the decisions for a patient to stick with their care is heavily influenced by their spouse’s perception of your office and treatment. Knowing that many patients fail to bring their significant other to the ROF, the spouse does not get a clear representation of the severity of their loved one’s structural problems. This inadvertently will hurt your patient’s compliance to care thus leading to uncorrected structural problems.
Consequently, when Dr. Deed Harrison began in practice, he continued the “Harrison Tradition” in giving his patients a detailed ROF packet. Early on, Dr. Deed and myself worked on developing a simple word document that we used to manually insert digital images of our patient’s x-rays. This packet also included information on the patient’s postural findings, and exercises that they would eventually begin for corrective care. Eventually this “take home” customized ROF included the PosturePrint® report as well. However, the only problem with this system is we still had to mark and analyze the films by hand, then take digital pictures, then go through the time consuming task of formatting a digital image to fit inside a word document, then manually type in all of the x-ray findings. While very effective in growing our practice and stimulating referrals, when your staff gets busy or distracted by other tasks, they run out of time to deliver these high impact “patient centered” report packets. PostureRay™ solves this problem and has encompassed the ideas of what Drs. Harrison, Dr. Perron, and I have done in our own practices, with the one major advance — it takes minimal time and is all digital!
So what can PostureRay do that the “other” systems can not?
- Compares your patient’s spine to normal from digital x-ray images of AP and lateral cervical, thoracic, and lumbar films, AP nasiums, AP or PA Ferguson sacral base views (obtaining true anatomical leg length inequality), lateral fullspine and flexion/extension stress views
- PostureRay™ allows a patient’s x-rays to be available in a simple and easy to use patient database.
- If you have the additional PostureRay™ networking module, PostureRay™ allows you to call up and do a digital ROF on demand from any workstation in your office.
- PostureRay™ compares their subluxations at each level to normal and the percentage loss or gain from normal calculated automatically.
- PostureRay™ superimposes normal lines (using any color) and highlights George’s line (patient’s spinal position) on their digital x-rays. In addition, you can export these images to 3rd party practice management software. Furthermore, this is the ONLY system which can legally and correctly apply and overlay the Harrison spinal model on digital images. Moreover, this system will also incorporate the newer research affecting the lumbar normal model values based on the patient’s own pelvic and sacral morphology.
- PostureRay™ measures all segmental relative rotational angles and the global absolute rotational angles in degrees along with all translational distances in millimeters. Additionally, PostureRay™ measures segmental instabilities such as spondylolithesis and retrolithesis.
- PostureRay™ compares patients pre-post care films with percentage improvement at each level of their spine.
- PostureRay™ allows you to create an injury report showing the areas which worsened with a personal injury or motor vehicle crash from the patient’s pre-post injury films.
- PostureRay™ objectively measures spinal displacements for impairment ratings based on segmental instabilities using the AMA guides of whole body impairment
- PostureRay™ will not only print a clear and concise patient centered ROF, but it will also print an insurance based ROF and an injury report for the medical-legal personal injury patients.
- Using the additional PostureRay™ Expanded Report Module™, you can burn the reports and images to a customized autoplay Report of Findings CD, that a patient can simply play on any computer
- Using the PostureRay™ IdealTraction™ Module (available next year) you will be able to link your patient’s spine to the most appropriate traction setup.
- Using the PostureRay™ DMX Module (available next year) you will be able to import images from Digital Motion X-Rays directly from the DVD and analyze them accordingly.
- So with that being said, the question soon becomes, “How long can your practice survive without PostureRay™?”
For more information on PostureRay™ contact PostureCo, Inc. toll-free at 888-231-2393 or visit
www.postureco.com